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Our Story

Welcome to Hero Dirt!

We’re an Australian owned and operated business run by a small team of old-school MTB-ers dedicated to a single mission; helping Aussie mountain bike enthusiasts (like you) easily access the world’s best MTB gear, at great prices, backed by stellar customer service.

Who We Are

That’s right. We’re old-school. Our team got started in the mountain bike world in the early 2000’s…and we’ve been obsessed ever since!

Our business is based on the simple concept of taking care of our customers by providing the best products & experience possible when buying gaming hardware and accessories.

Our History

We kicked-started Hero Dirt in 2019 because we were frustrated with the lack of a central online store for the brands we loved.

While Hero Dirt is relatively new to the MTB scene, rest assured our team has combined bike and ecommerce experience of more than 30 years!

We're fast becoming Australia's No. 1 source for seriously sweet mountain bikes and accessories. No matter what you’re chasing…we’ve probably got it!

Why Shop With Hero Dirt?

We’re a pure-blood, online store.

We keep overhead costs super-low by selling products through our e-commerce store.

See, most traditional brick-and-mortar stores often have huge overhead costs. They need to pay lots of staff, rent and huge marketing costs. And how do they pass on those costs? By jacking up the product prices you pay!

We’re different. We run a very lean ship here. We often ship directly from the manufacturer straight to your door – no middleman. That saves us money. And we pass those savings to YOU, our customer by offering our products at the best prices possible.

Meet Our Founders, Blake Sterling & Tristram Coffin...

Tris & Blake are the owners of Hero Dirt.

They were both first introduced to the world of MTB when John Howard was still Prime Minister (that’s a loooong time ago).

They’re both passionate about anything MTB and are both deeply involved in the day to day of the business, from hunting down the best quality products to customer service…and heck, you’ll even find them packing orders sometimes!

Here’s a little message from Blake & Tris for you:

"Our number-one goal is to ensure each Hero Dirt customer is 100% over-the-moon with their shopping experience.

“Shop with us for your MTB needs and our team will go above and beyond to ensure you’re happy”.

Buying Your MTB Gear Online

When you shop with us, you'll be selecting from a catalogue of hand-picked products that meet our own stringent criteria from the best brands from all over the world.

We’re 100% dedicated to providing the best online shopping experience for our customers which begins by providing you with a safe and easy-to-use website.

We want your time on our site to be enjoyable so we’ve designed everything on our site with this in mind.

We’ve also made sure that shopping with us is incredibly safe by using the latest security technology to keep your personal and financial details protected.

But most of all we pride ourselves on our friendly Australian approach to customer service. We provide all of this and that’s why we think you’ll love shopping with us!

If You Have Questions, We Have The Experts

If you have any queries about our products or would like to check the availability of an item, please use the Contact Us page to get in touch